Trafficking happens because we tolerate its existence.
Pop culture normalizes it. Music glamorizes it. Social Media advertises it.
Our culture creates a world where children are victimized because we don't see it for what it is.
One Million Dollars to encourage artists to say the truth.
One Million Dollars to develop artists who influence others.
One Million Dollars to enable artists to change their world.
A $1 million award pool, presented to those who:
Songs are judged for their reach (streams/downloads/etc) and how well they speak the truth.
Artists are rewarded for advocating the truth to their fans, and convincing their fans to join the movement and learn more.
Artists are rewarded most when their followers engage and take action (donate/volunteer).